The Real Reason Your Consulting Business Feels Heavier Than It Should
(And How to Fix It in 5 Days)

 

Most independent consultants, corporate refugees, and ambitious experts think they need more networking, more custom proposals, and more complex engagements to grow.

But the truth is that you could be earning far more with less complexity by building one clear, differentiated signature playbook instead of reinventing your offer every time.

In 5 days, build your authority solution and the Signature Playbook behind it, so you can position yourself as the obvious expert, command higher fees, and create exceptional client results through shorter, more decisive engagements.

Join The Lab →
 

📅 Date: August 17 - August 21, 2026

In Just 5 Days, Here’s What You’ll Learn:

Day
01

Build the Right Foundation

Discover why starting with the client first is actually the wrong approach. You’ll lay the foundation for a stronger consulting business by reframing how you think about your expertise, your value, and the business model that supports real freedom and better income.

Day
02

Turn Your Expertise Into a Repeatable System

Learn how to use Russell’s solution-to-problem framework to turn one-off work into a clearer, more repeatable approach. You’ll begin shaping your expertise into a signature playbook that creates exceptional value without unnecessary complexity.

Day
03

Lock In Your Method

Start clearly articulating the method behind your work so you can present a solution that feels structured, credible, and proven. By the end of the day, you’ll be closer to a signature playbook you can confidently put in front of the right prospect.

Day
04

Raise Your Fees and Rethink Pricing

Discover how to move away from conventional pricing and start thinking about fees in a way that reflects the true value of your expertise. You’ll learn how to price with greater confidence and position your work as a premium authority offer.

Day
05

Launch Your Signature Playbook

Learn how to put your playbook into the world so your exceptional work no longer stays hidden. You’ll walk away with a clearer path to launching your authority offer, building momentum, and becoming the obvious expert your best clients want to hire.

August 17 - August 21, 2026

12:00PM - 1:00PM ET

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Join The Lab →

How It Works

Signature Playbook Step-by-Step

  • WHEN: Live Online Sessions for 5 days — one hour per day from 12:00 PM to 1:00 PM ET
  • WHERE: Live on Zoom, from anywhere in the world!
  • HOW IT WORKS: Each day, Russell will lead a live working session designed to help you build your Signature Playbook step by step over the course of the week. This is not a giant pre-recorded webinar — it’s a live 5-day experience where you’ll roll up your sleeves and do the work with guidance and support.
  • COMMUNITY: You’ll also have access to an online community space where you can engage with other participants, continue the conversation, and connect with Russell and his team throughout the challenge.
  • WHO IT’S FOR: Experienced consultants and senior corporate operators with 10+ years of experience who are going independent or entering consulting, and who want to turn their expertise into a business that is clearer, more profitable, and far less complex.

What You’ll Walk Away With:


If you fully participate in the 5-day experience, apply the work each day, and engage throughout the week, here’s what you can expect to walk away with:

  • A clear authority solution built around your deepest expertise

  • A differentiated signature playbook you can deliver with confidence and repeatability

  • Greater clarity on how to price your work and move beyond conventional fees

  • A simpler path to shorter, more decisive engagements with stronger margins

  • Confidence to position yourself as the obvious authority instead of a generalist

  • A consulting business model designed for more clarity, better income, and less unnecessary complexity

BONUS

Get the Exact $75,000 Client Agreement Russell Uses In His Business

With your access to The Lab, you’ll also get the exact client engagement letter Russell uses to sell his own $75,000 premium advisory engagements.

Once you stop selling your time and start selling a playbook, the way you present your work has to evolve. This document shows you how Russell frames the value of the engagement, defines the terms, and establishes his domain authority from the very beginning of the client relationship.

It’s a practical example of how to put a premium solution into writing - so you can communicate your value more clearly, protect the integrity of your work, and present your engagements at a much higher level.

Join The Lab →

Here's What Others Are Saying About Russell

 
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Five Days That Will Change How You Think About Your Business.

August 17 - August 21, 2026

12:00PM - 1:00PM ET

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$197

Five days - Begin building your premium consulting business based on your authority and expertise.


Join me live for five days, from Monday 17 to Friday 21 August. Here is exactly what you are getting.

What is included

  • Five live working sessions with me, one hour a day, from 12pm to 1pm ET, Monday 17 to Friday 21 August. This is working time, not a webinar. You build alongside me.
  • The first real steps through The Ambitious Advisor Blueprint™ (the process I followed to build my own consulting business).
  • A workbook for each day, sent to you and waiting in the community, so you leave the week with your thinking on paper.
  • Access to the private community, where your session links, workbooks, and recordings all sit - in one place.
  • A recording of each session, available until 11am ET the following morning (in case you need to catch up before we begin each day).

Limited Seats! Enroll now to save your spot.

Russell Raath

Hi, I'm Russell.

After more than a decade managing massive clients with Deloitte Consulting in New York I worked alongside Dr John Kotter as President of Kotter International, based in Harvard Square, MA.

Then in 2021 I went out on my own. Despite knowing how to be successful in bigger firms, I hit every trap independent consultants hit. I custom-built every project and every engagement from scratch. I competed for work on price. I rode the feast-and-famine rollercoaster, and more than a few nights I lay awake wondering whether going solo had been a mistake.

Today my business is in a very different place: I sell one repeatable playbook - $75,000 for a single engagement that I run over a few days.  The right clients come to me, I no longer reinvent the wheel every time. And my calendar is mine.

The Lab is me pulling the curtain back on how I did it - and guiding you as you build your signature playbook that fuels your business. 

Join The Lab →

Russell Raath

Hi, I'm Russell.

After more than a decade managing massive clients with Deloitte Consulting in New York I worked alongside Dr John Kotter as President of Kotter International, based in Harvard Square, MA.

Then in 2021 I went out on my own. Despite knowing how to be successful in bigger firms, I hit every trap independent consultants hit. I custom-built every project and every engagement from scratch. I competed for work on price. I rode the feast-and-famine rollercoaster, and more than a few nights I lay awake wondering whether going solo had been a mistake.

Today my business is in a very different place: I sell one repeatable playbook - $75,000 for a single engagement that I run over a few days.  The right clients come to me, I no longer reinvent the wheel every time. And my calendar is mine.

The Lab is me pulling the curtain back on how I did it - and guiding you as you build your signature playbook that fuels your business. 

Join The Lab →

Got Questions?

Start Earning What You Know You Are Worth.

Picture your consulting business a year from now. One premium engagement you are known for. A short list of the right clients - not chasing any and every opportunity. Fees set by the size of the problem you solve, not the hours you keep. And a calendar built around the work only you can do.

That is not a fantasy. It is what happens when you stop competing as a generalist and start standing on one sharp, valuable problem that is unmistakably yours.

The Lab is where it begins. Five days. Come and build your playbook.

Seats are limited, and registration closes the day we begin.

Join The Lab →

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