• THE SIX-FIGURE PLAYBOOK CHALLENGE · June 22 to 26
You Are Not the Problem. Your Business Model Is.
Most independent consultants think they need to network more, write more creative proposals or invent more “stuff” to grow. Because that is what the big firms do.
The truth? You could be making significantly more income, with fewer clients, by focusing on a single, highly differentiated Signature Playbook.
In 5 days, build one irresistible, premium engagement and a simple way to sell it, so you can stop competing on price and start commanding five- and six-figure fees without adding more hours to your week.
Join The Six-Figure Playbook Challenge →
Deloitte Consulting
New York, NY
President, Kotter International
Harvard Square, MA
Bank of America
New York, NY
Consulting Business Owner
Global
The Curriculum Breakdown
In Just 5 Days, Here’s Exactly What You Will Build:
- Day 1: The Foundation (Expertise First)
We flip the popular narrative. You will learn why thinking about the "client first" is actually a trap, and how to build your foundation based on your raw, undeniable expertise. - Day 2: Create Your Differentiated Solution
Learn how to define your contrarian view and identify the exact problem you solve better than anyone else. Using my SOLUTION TO PROBLEM™ Framework you will turn your heroic, one-off efforts into a repeatable system. - Day 3: The Method & Sequence
Discover the power of absolute conviction. We will lock in your predictable, clearly articulated approach so you never have to make it up as you go again. By the end you’ll have a complete solution that you know delivers results for your clients and that you can put in front of any prospect, with confidence. - Day 4: What’s Behind Higher Fees
Stop selling deliverables and time-based pricing. Learn how to anchor your fees to the massive cost of the client's problem, allowing you to confidently price your engagement at what you’re worth and the results you create. - Day 5: Launch Your Playbook
Let’s get your work into the world. When you have a killer solution, it’s actually a disservice to keep it a secret. You’ll see how to start building momentum and traction to accelerate your business with your new, un-commoditized playbook.
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The Summary & Logistics
What You'll Walk Away With
Signature Playbook
Your premium Signature Playbook you feel proud (and confident) to sell.
Premier Positioning
Premier Positioning so you stop competing on price as a generalist.
Scalable Solution
A scalable business model that eliminates the acquisition-delivery paradox
Proposal Confidence
Confidence to command higher-fee engagements without customizing proposals re-inventing the wheel
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The Six-Figure Playbook Challenge
Five Days to Outline the Playbook
That Transforms Your Business.
After years of stumbling around consulting business models that did not work, I found the one that delivered massive results for me. Let me share it with you. Each day, we work live together. I open up exactly how I built my thriving consulting practice, one that commands $75K per engagement, and then guide you to start building yours. You will leave with the outline of your own Signature Playbook: your differentiation, your methodology, your pricing, and your path to clients.
Day 1
Credibility and Foundation
My story and yours. We diagnose why the traditional consulting model is failing you and lay the foundation for what comes next.
Day 2
Your Differentiation
Explore your expertise and build your contrarian point of view. Flip the script on convention and find what makes you incomparable.
Day 3
Your Methodology
Codify your approach into a repeatable system. Build the structured engagement that delivers results clients can see and measure.
Day 4
Pricing and Prospects
Price your Signature Playbook with confidence. Identify your first outreach and conversion path to get in front of the right clients.
Day 5
Results and Next Steps
Everything comes together. Your Signature Playbook is outlined. For those who want to go further, I share the path to work together.
Spots Are Limited!
Enjoy a private 1-hour workshop before all 5 days of the Challenge with your host, Russell Raath,. by joining The Mastery Track!
This is your chance to get direct access to Russell, to pick his brain about the business he has built, and ask any question you have about creating high-ticket playbooks and escaping the consulting commodity trap. Plus, you’ll get access to each day’s recordings for the duration of the challenge, so you can revisit each session and keep applying the insights to your business.
There’s a limited number of Mastery Track spots: I restrict The Mastery Track spots because I want to give you as much direct, roll-up-your-sleeves attention as possible in our Q&A sessions.
If you’re thinking about it, do it!
BONUS:
The $75,000 Signature Engagement Letter Template
As my gift to you for securing your ticket to the Challenge, I want to give you access to the exact, redacted engagement agreement I use to close $75,000 advisory contracts.
When you stop selling your time and start selling a premium Signature Playbook, your paperwork must change. This template shows you exactly how to frame your value, structure your payment terms, and establish your unshakeable authority in writing from the moment your client signs on the dotted line.
7-Figure
Consulting Business
Countless
Failures and Lessons Along the Way
6 Years
Business Growth, Starting During COVID
30+
Years in Consulting
What Others Say
Working With Russell
“Lots of energy, lots of good facilitating and insightful pokes at the right time.”
Robert
“I’ve had the privilege of working closely with Russell over the past 3 years. He is an incredible thought partner, listener, constructive provocateur and uniquely, a student of the human condition.”
Avik
“Definitely walked out of this feeling more ambitious than I did going in.”
Mike
“Russell is packed with quality and I’m so glad that he and the Ambition Team are part of our network now.”
Emily
Is This for You?
This Challenge Is Built for The Ambitious Advisor.
Not everyone. Not beginners. Not people looking for a quick hack. This is for experienced consultants and corporate professionals ready to build something that matches the calibre of what they know.
This is for you if:
You have deep subject matter expertise, typically 10 or more years
You left, or want to leave, a consulting firm or corporate role to build your own practice
You are earning revenue but know you should be earning significantly more
You are tired of custom-building every engagement from scratch
You want to be known as the authority, not just another consultant on a shortlist
This is not for you if:
You are brand new to consulting with no client experience
You prefer long, embedded retainers and hourly billing
You are looking for a passive income scheme or side project
You are not willing to invest mental effort to build your business
You want someone else's playbook instead of building your own
Register Now
Five Days That Will Change How You Think About Your Business.
The Mastery Track
$350
One-time investment
- ✓ 5-Day Challenge Experience
- ✓ Live Community during the Challenge
- ✓ My 75K Engagement Letter Template
- ✓ Access to recordings of the challenge calls during the duration of the challenge
- ✓ Pre-challenge Q&A and Implementation Call with Russell each day of the challenge ($20,000 value)
Recommended
The Foundations Track
$200
One-time investment
- ✓ 5-Day Challenge Experience
- ✓ Live Community during the Challenge
- ✓ My 75K Engagement Letter Template
- × Access to recordings of the challenge calls during the duration of the challenge
- × Pre-challenge Q&A and Implementation Call with Russell each day of the challenge ($20,000 value)
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Creator Circle: 11am to 1pm ET daily (VIP hour + main session)
General Admission: 12pm to 1pm ET daily
Next challenge begins June 22, 2026. Spots are limited.
Questions
Before You Decide
Will I really create my playbook in 5 days?
Who is this challenge for?
Who is this class NOT for?
How much is the challenge?
Are the challenge classes live?
How does the 5 day challenge work?
Will I get direct feedback from Russell?
What is The Mastery Track and where can I get that?
If I don't have a business of my own yet, or I am not a consultant, is this challenge for me?
Start Earning What You Know You’re Worth.
Every month you stay stuck in trying to figure it out on your own, you are losing time, revenue, and probably most importantly - your true authority.
Imagine finally having one premium, signature playbook that attracts the right clients, pays you what you are actually worth, and frees up your time to run the business you deserve.
This is your chance to make it real.
Join The Six-Figure Playbook Challenge today and build the foundation that will transform your practice.
Spots are limited, and once we start, doors close. Secure your seat now and take the first step toward earning more by competing less.
Join The Six-Figure Playbook Challenge →00
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June 22 to 26, 2026. Limited spots available.
